Daystar Power Streamlines Sales and Service Operations with AI-Driven CRM
Business Problem
Manual and fragmented sales and service processes hindered customer engagement, visibility, and scale.
Solution
AI-powered CRM platform using Dynamics 365 Sales and Customer Service
Customer
Daystar Power
Partner
Reliance Infosystems
Business Problem
AI-powered CRM platform using Dynamics 365 Sales and Customer Service
Location/Country
West Africa (HQ in Nigeria)
Business Problem
Manual and fragmented sales and service processes hindered customer engagement, visibility, and scale.
Solution
AI-powered CRM platform using Dynamics 365 Sales and Customer Service
Customer
Daystar Power
Partner
Reliance Infosystems
Business Problem
Retail & Commerce
Location/Country
Lagos, Nigeria
Business Problem
Daystar Power, a leading provider of solar energy solutions for commercial and industrial clients in West Africa, faced operational inefficiencies due to fragmented sales, customer service, and support workflows across its regional offices. Relying on spreadsheets and manual tracking resulted in missed follow-ups, inconsistent service delivery, and limited visibility into the sales pipeline.
Key Challenges
Disconnected tools and siloed data across departments
Slow response to customer inquiries and service requests
Lack of automation for lead nurturing and approvals
Manual reporting, making pipeline forecasting unreliable
Inability to scale CRM operations across new markets
Solution Deployed
Reliance Infosystems implemented a modern, AI-enabled CRM platform using Microsoft Business Applications to unify Daystar’s sales and service processes.
Technologies & Platforms Used
Dynamics 365 Sales Hub
Dynamics 365 Customer Service
Microsoft Copilot for Dynamics 365
Power Platform (Power Automate)
Dynamics 365 Sales Hub
Dynamics 365 Customer Service
Microsoft Copilot for Dynamics 365
Capabilities Delivered
- AI-generated opportunity summaries, next-step suggestions, and email drafts.
- Real-time customer case management with automated routing
- Centralized opportunity tracking across multiple geographies
- Integration with ERP, Teams, and Outlook for seamless workflows
- Streamlined SLA escalations and approval flows
- Dashboards with real-time forecasting and pipeline insights
Engagement With Microsoft
AI at the Core
Embedded Microsoft Copilot for dynamic, context-aware assistance in both Sales and Service hubs
Unified Platform Delivery
Seamless integration across Dynamics 365, Power Platform, Outlook, and Teams
Automation First Approach
Designed workflows that drastically reduced manual workload and human error
Enterprise-Ready Architecture
Built on Dataverse with governance, extensibility, and compliance in mind
Scalability Across Regions
Platform is deployable and adaptable across growing geographies
Business and Community Impact
Business and Community Impact
- 80% improvement in pipeline visibility
- 35% reduction in customer response times
- 20+ hours/week saved from manual tracking elimination
- 35% increase in lead conversion through real-time prioritization
- AI adoption reached 30% (on track for 60% by year-end)
- 30% faster case resolution with AI-guided service workflows
- Better cross-team alignment via Teams and shared dashboards
Business and Community Impact
- Accelerated green energy adoption through scalable operations
- Boosted digital literacy for local staff across West Africa
- Expanded access to energy services in underserved communities
- Reduced paper dependency with digitized sales and service workflows
Engagement with Microsoft
Daystar Power’s transformation was supported by multiple Microsoft programs and resources, including:
FastTrack for Dynamics 365: Accelerated deployment and architecture validation
Microsoft Learn & Partner Center: Training tracks for internal users and partner teams
Copilot Readiness Support: Strategic guidance from Microsoft’s AI adoption team
Microsoft Power CAT Resources: Reusable components and governance practices for Power Platform scalability
Delivering Seamless Payroll Transformation
The transformation at Daystar Power proves how modern, intelligent CRM systems can deliver immediate and scalable value across business operations. With Dynamics 365, Copilot, and Power Platform, sales and support teams now operate with real-time insights, streamlined workflows, and greater confidence in decision-making.
For Reliance Infosystems, this project reflects our ability to convert complex business challenges into future-ready solutions, combining AI, automation, and collaboration to enable sustainable growth. Daystar Power’s success story is a testament to what’s possible when technology, vision, and partnership align.